Criteria for Seeking Permission for Out of Home Advertising

Like anything in the world has its own rule similarly outdoor advertising also has its own rules. There are certain regulations as well as prohibitions that you and the Billboard advertising companies must follow. There are a whole lot of these rules that begin at the level of governing planning permission so that you can actually display the ads and ends up at the self-regulatory rules that are meant to guide the content that your intent to demonstrate in the ads. Here we are with the criteria for seeking permission for out of home advertising.

Permission required
Outdoor advertising agencies in Delhi cannot randomly place your billboards as and where you like or feel convenient. Before you step in for advertising outdoors you ought to seek permission of the owner of the ad site. It is only after you get the permission that you can actually begin the work and place your billboard there. In addition to this you also ought to seek the permit from the local planning authority that is responsible for the area where you want to place these.

Deemed consent
For certain ads there exist the concept of deemed consent. This means that these are the ads that do not require any sort of consent from the local authority. These ads include fascia signs on the shop fronts. These are the, to let signs, the public notices, and all such things. You must keep yourself aware with the list.

Express content
The ads that re not inclusive in the list of the deemed consent criteria, for such ads you need to write an application that must then be submitted to the local authority so as to request “express consent” so that you can actually display your ad. For this, the decision is tentatively made and must be made within eight weeks from the date of submission of the application.

All in all, this is the criteria for seeking permission for out of home advertising. The application that you are supposed to make can be either on a paper form or through online planning portal.
Source: https://metroadvertisingindelhi.tumblr.com/post/177084469017/criteria-for-seeking-permission-for-out-of-home

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